Tuesday, May 10, 2011
DEA Cellular, one of the leading telecom operators in the country has announced the launch of its GSM mobile services in Chennai Metro today. With this, IDEA's mobile network now covers all the service areas in South India, as it expands its national footprint to become a pan-India operator this year.
IDEA's 2.75G EDGE enabled network will now cover entire Chennai Metro, in addition to its expanding network coverage in the Rest of Tamil Nadu. The warm yellow of IDEA logo, symbolizing strength, vibrancy and vitality, will now be seen across the rural and urban landscape of the state, including Chennai Metro.
Chennai Metro, with a population of 7.2 million and teledensity of over 130% is a strategic market in the South. With 25% of its overall subscriber base coming from three service areas of Kerala, Andhra Pradesh and Karnataka, IDEA is a strong player in the South, and will leverage this strength to become the Operator of Choice for mobile users in the region.
IDEA plans to set up a network of 2400 cell sites across Tamil Nadu & Chennai, covering 1200 towns by the end of March '10.
According to Mr. Sanjeev Aga, Managing Director, IDEA Cellular said, "Chennai is a strategic market for IDEA, and we are happy to launch our services in this metro city. This not only provides us a platform to further strengthen our market position in the South, but is also a key milestone in our national roll-out plan."
IDEA Cellular, an Aditya Birla Group Company covers 90% of the telephony potential of the country, and is the 3rd largest private GSM player with over 47 million subscribers across 18 telecom circles.
This are updated in 2011.
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